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Food Rush

App Design

Food Rush is your personal meal-planning, grocery-shopping, recipe-providing (while maintaining a budget) mobile app.


Food Rush is your personal assistant app that takes meal planning off your back. In three easy steps, indicate your eating preferences and habits. Food Rush takes care of the rest providing recipes and grocery lists to satisfy your tastes while not breaking the bank. You can save meals you love for future cooking and create weekly schedules – all while having the flexibility to plan for an entire party, or just for one.

food rush intro

Food Rush aims to make meal-planning fun and easy with useful tools catering to taste preferences or allergies. In three simple steps, users indicate their eating preferences and habits.

food rush overview

Having our target in mind, we kept the language direct and friendly. Instructions were written following gamification patterns, creating a feeling of playing rather than performing a set of tasks.

food rush copywriting

We decided to replace generic forms with a joyful interactive interface. The engaging user experience makes the app stand out from similar products.

food rush overview

We designed a set of custom icons that was paired with matching typography and color palette. "Museo Sans Rounded" font is characterized by a nice, clean feel with oval glyphs that compliment the strokes of icons.

food rush branding
food rush ui

We divided the process of creating a menu into four steps – giving the user multiple options.

food rush ui

At the same time, we needed powerful algorithms and a large database in order to generate accurate recipes and shopping lists.

food rush ui

We replaced generic iOS elements with custom components consistent with the food theme. Who said that grocery shopping has to be boring?

food rush toaster loading

For our Food Rush app, we used Foody Icons, a bunch of fun and bold, but simple, designs that get your belly rumbling. Check them out here!

food rush foody icons

Food Rush and Foody Icons have been featured in multiple publications like Smashing Magazine, Codrops, and Sandu Publishing's Design on Screen and Infinite Icons to name a few.

food rush mockup
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